2023's 8 Best Teeth Whitening Products (2023)

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We reviewed some of the best teeth whitening strips, toothpastes, and pens from trustworthy brands like Crest, Sensodyne, and Philips. Here are our picks, including eco-friendly and chemical-free products for sensitive teeth.

A quick look at the best teeth whitening products

(Video) Crest 3D Whitestrips: 8 Years Later - Best Teeth Whiten Products

At-home teeth whitening products may not always be as effective as treatments you get at the dentist’s office, but these over-the-counter (OTC) picks may help you come closer to your whitest teeth.

We looked at ingredients and claims to provide you with this list of great whitening products. We also looked at features, such as comfort, cost, and ability to dazzle yellow or stained teeth.

Whitening products come in a variety of forms for you to choose from. Here are 8 of the best options to consider.

The products on this list come from trusted, transparent companies with solid track records for manufacturing quality and reliability.

We chose products with ingredients that are safe as well as effective. We read scores of customer reviews to gauge issues, such as whitening speed and oral comfort. We took product taste and texture into account. We also kept an eye on the price.

Each product on our list has passed our strict vetting standards.

Price guide

The products on this list are priced as follows:

  • $ = under $10
  • $$ = $10–$25
  • $$$ = over $25

PriceProduct typeFrequency of useDuration of useActive ingredients
Crest 3D White Glamorous White Whitestrips$$$stripsonce daily14 dayshydrogen peroxide
Crest 3D Whitestrips Dental Whitening Kit, Sensitive$$$stripsonce daily14 dayshydrogen peroxide
Tom’s of Maine Simply White Natural Toothpaste$$toothpastetwice dailycontinual, use as neededhydrated silica, sodium fluoride
Colgate Optic White Whitening Toothpaste$$toothpastetwice daily4 weeksPVP, silica, hydrogen peroxide, sodium monofluorophosphate
Sensodyne Extra Whitening Toothpaste$toothpastetwice dailycontinual, use as neededpotassium nitrate, hydrated silica, sodium fluoride
Lumineux Teeth Whitening Strips$$$stripsonce daily for 7 days followed by 1 to 2 times a week
continual, use as neededcoconut oil, Dead Sea salt, lemon peel oil
Bite Fresh Mint Toothpaste Bits$$$toothtpaste bitstwice dailycontinual, use as neededcalcium carbonate, sodium bicarbonate, erythritol, nano-hydroxyapatite
Philips Zoom Whitening Pen$$pentwice daily2 weekshydrogen peroxide

If you’re looking for the right type of product to whiten your teeth, there are a few important questions to ask yourself, including:

  • How stained are my teeth?
  • Do I have existing dental work, such as crowns or veneers?
  • How sensitive are my teeth?
  • What’s my budget?
  • How fast does the product work?

Many whitening products can become uncomfortable for teeth over time. For maximum results with whitening strips, you’ll need to use the entire box, so gauge your sensitivity level before buying.

Whitening products won’t work on veneers and other types of dental work. Talk with your dentist about your best whitening solution if you’re looking to whiten these.

If you have deep stains, look for a product that removes intrinsic stains as well as extrinsic (surface) stains.

If budget is an issue, keep your eye on the manufacturer’s website for coupons and promotions. These come up more frequently than you might expect.

(Video) Top 10 Best Teeth Whiteners Review In 2023

There are many teeth whitening products you can try. Many don’t have the ADA Seal of Acceptance, but that doesn’t mean they’re not safe or effective.

Products to consider include:

Whitening mouthwashes

These may be a good option for people with tooth sensitivity. Many whitening mouthwashes contain the same active ingredients as whitening strips. It may take as long as 3 months to see a whitening effect from mouthwashes or rinses, though.

Teeth whitening powders

These work similarly to toothpaste. One 2014 study found that tooth powder was more effective than some toothpastes at eliminating extrinsic staining.

Teeth whitening gels

Teeth whitening gels contain the same active ingredients as whitening strips. They’re available in several forms, including:

  • Pre-filled trays: You leave these in your mouth for 30 minutes or longer, based on tooth sensitivity.
  • Brush-on gels: These are different from tooth paint. Tooth paint, which also goes on each tooth with a brush, doesn’t contain whitening ingredients. Tooth paint coats teeth, covering up stains, but not removing them. Brush-on gels contain ingredients designed to lighten teeth.
  • Teeth whitening pens: These pens are designed for on-the-go use.

LED whitening kits

LED light on its own doesn’t whiten teeth. When LED light is added to a whitening kit, it accelerates the whitening process by speeding up the chemical reactions produced by whiteners, like hydrogen peroxide.

Whitening kits that use LED light may be harsh or damaging to teeth if they’re used too often or for too long.

Whitening strips are easy to use and don’t require a prescription. They’re less expensive than in-office dental procedures for teeth whitening, and they typically produce good results.

Why whitening strips work

Whitening strips contain a thin layer of hydrogen peroxide or other active ingredient, adhered to a pliable, plastic strip. The active ingredients in whitening strips vary, but many use carbamide peroxide or hydrogen peroxide.

Whitening strips bleach off surface stains. They also penetrate tooth enamel and dentin to remove intrinsic stains from deep within the tooth. If not used correctly, they can be harmful to your teeth.

What to look out for

Always check labels for a list of ingredients. Unlike the whitening strips we reviewed for this article, some rely on chlorine dioxide, a chemical oxidizer that can erode tooth enamel and damage teeth.

Whitening strips are typically safe to use, as long as you follow package directions. If you leave them on too long or use them more often than recommended, you may experience side effects.

Keep the following in mind when using whitening strips:

  • Avoid chlorine dioxide.
  • Don’t use products for longer or more often than directed.

Common side effects

The most common side effects are discomfort caused by tooth sensitivity and gum irritation.

Other potential side effects include:

  • changes in tooth enamel, such as increased roughness or softness
  • erosion of dental restorations, such as fillings
  • damage to braces
(Video) Best Teeth Whitening Kits in 2023 | Review and Buying Guide

In order to use whitening toothpaste effectively, brush your teeth at least twice a day for around 2 minutes.

Why whitening toothpastes work

Whitening toothpastes usually contain abrasives that work to scrub off surface stains. They also may contain active ingredients that lighten teeth by several shades.

What to look out for

Keep in mind that whitening toothpastes contain ingredients that might increase tooth sensitivity or gum irritation. Using a soft bristle brush may help lessen these effects for some people.

You’ll also have to have patience. Whitening toothpastes can be very effective, but they don’t work quickly.

Your teeth can have both intrinsic and extrinsic stains.

Extrinsic stains are caused by things in your environment that come into contact with your teeth. These include foods and drinks that contain tannins (such as red wine), beer, coffee, and tea. Colas and cigarette smoke also cause extrinsic stains to occur.

Intrinsic stains occur inside the tooth and can be seen on the outside. This type of staining can be caused by certain types of medications or illnesses. Aging, trauma to the tooth, and infections can also cause intrinsic staining to occur.

Intrinsic stains can also be caused by overexposure to fluoride when teeth are developing in childhood.

Luckily, there are many products that remove stains from teeth, giving you a brighter smile.

(Video) Teeth Whitening Methods and Gimmicks- Don't waste your money

Are teeth whitening products safe?

When used as directed, teeth whitening products from trusted manufacturers, such as the ones on this list, are considered safe for teeth and gums. It’s possible to overuse whitening strips, however. This practice may make whitening strips less safe for tooth enamel, and irritating to gums.

How often should I use teeth whitening products?

It’s important to follow the directions provided for use. Some white strips should only be used twice a year. Others are gentle enough to use monthly. If your teeth become sensitive or your gums get irritated, stop using the whitening product, at least temporarily.

Can teeth whitening products fix yellow teeth?

The cause, extent, and severity of staining are all important variables to consider. Whitening products can reduce a significant amount of yellowing on teeth but may not be enough for everyone.

If your teeth are very yellow or strongly discolored, talk with your dentist about viable solutions that will be best for you. These may include whitening products or professional treatments.

How long does teeth whitening last?

How long whitening will last varies by product. Some whitening strips can keep teeth white for 6 months or longer. You may have less dramatic results with whitening toothpastes.

The takeaway

(Video) Top 5 Best Teeth Whitening Kit In 2023

Yellow or stained teeth can be made significantly whiter with the use of OTC products. These products include teeth whitening strips and whitening toothpaste.

Teeth whitening products are typically safe to use, as long as you follow package directions. There are even options for people with highly sensitive teeth.

It’s important to note that teeth whitening products aren’t meant for use by children. It may also be wise to consult with your dentist before using whitening products as some ingredients in these products can be harmful to your teeth.


What is the #1 teeth whitener? ›

Crest Whitestrips is the #1 dentist-recommended teeth whitening brand in the U.S. And every Crest Whitestrips teeth whitening system is guaranteed to provide you with beautiful, visibly whiter teeth. If you are not satisfied with your results, Crest Whitestrips will refund your purchase.

Is there any teeth whitening that actually works? ›

Crest 3D White Whitestrips with Light

The light boasts the same technology found in dentist's offices, which helps the hydrogen peroxide in the strips better penetrate the tooth enamel and ultimately removes yellow stains and leads to whiter teeth. And, yes, it really works.

What does Kim Kardashian use to whiten teeth? ›

You guys know that I love high smile. I use their toothbrushes, their toothpaste, all of their whitening products, and their new V 34 color corrector. This has really been my secret to a brighter smile.

What do celebrities use to get their teeth so white? ›

For celebrity-level whiteness, cosmetic dentists will usually use one of three different procedures: professional whitening treatments, veneers, or crowns.

What do celebrities use to keep their teeth white? ›

Veneers are another common celebrity teeth whitening procedure. Veneers are thin tooth-colored shells or coatings placed on the front of a tooth to hide stains and make them sparkling white. A veneer contains tooth-colored materials like composite and porcelain.

How can I get super white teeth fast? ›

Use Hydrogen Peroxide

Studies have shown that toothpaste that contains 1% hydrogen peroxide and baking soda which can whiten teeth significantly. Further studies also show that brushing with toothpaste that contains hydrogen peroxide and baking soda twice in a day can whiten your teeth by 62% in just six weeks.

What is the most effective way to whiten teeth? ›

The best way to whiten teeth by removing stains is whitening toothpaste and an electric toothbrush. For more dramatic results, the best teeth whitening method is a custom-fitted whitening gel tray. While many people aim for the sparkliest smile they can achieve, whiter teeth don't actually equal healthier teeth.

Can yellow teeth become white? ›

Yellow teeth can be completely whitened with teeth whitening technologies at the dentist or at home. Depending on the status of your yellow teeth as well as your needs, the doctor will advise and prescribe the appropriate method.

What whitening do dentists use? ›

Most teeth whitening dentists use hydrogen peroxide to achieve this goal. Dentists use concentrated hydrogen peroxide gels with heat and light to brighten your teeth in approximately an hour.

Does baking soda and peroxide whiten teeth? ›

Baking soda is abrasive and helps remove stains from the surface of your teeth which makes them appear whiter. However, baking soda does not help remove the old stains. Therefore mixing it with hydrogen peroxide helps whiten your teeth. The mixture forms a paste which stays on your teeth while brushing them.

Is it OK to brush your teeth with hydrogen peroxide? ›

Hydrogen peroxide can be damaging to your gums, your tongue, and your tooth enamel, leading to painful decay that could be costly to repair.

What permanently whitens teeth? ›

Although teeth whitening can produce profound results, it does not last forever. Teeth become dingy and stained from the foods and beverages that we consume. The only true way to achieve a bright, white smile that lasts is through cosmetic dentistry in Los Gatos that results in permanent results such as veneers.

What do Tiktokers use to whiten their teeth? ›

TikTok Trend Uses 3% Hydrogen Peroxide To Whiten Teeth—Why It's Not Recommended. Proceed with caution.

What is the TikTok teeth whitening brand? ›

If you want to try a teeth-whitening product that really works, take a cue from all the shoppers who swear by Plus White Speed Whitening Gel.

What is the new whitening technology? ›

Scientists have developed a near-infrared (NIR) light method to safely whiten teeth with gels that have significantly reduced hydrogen peroxide content. This new technology is predicted to usher in a shift in the cosmetic dentistry industry.

What is the latest in teeth whitening? ›

PAP+ is a whitening formulation created by Hismile that includes the active ingredients phthalimidoperoxycaproic acid (PAP), hydroxyapatite (nano) and potassium citrate. The PAP+ formulation offers a whitening treatment that mitigates the typically expected adverse effects from tooth bleaching.

What is the Tiktok teeth whitening brand? ›

If you want to try a teeth-whitening product that really works, take a cue from all the shoppers who swear by Plus White Speed Whitening Gel.

What is the best way to permanently whiten teeth? ›

Although teeth whitening can produce profound results, it does not last forever. Teeth become dingy and stained from the foods and beverages that we consume. The only true way to achieve a bright, white smile that lasts is through cosmetic dentistry in Los Gatos that results in permanent results such as veneers.


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